Convert more

Sometimes, it’s about how you sell, not just what you sell…

Learn more

Cross sell

‘Customers who bought this item also bought…’ becomes ‘and here are other compatible products…’

Learn more

Reduce returns

Eliminate the margin-killer.

Learn more

Create fans

When did your customers last say this about you?

Learn more

Understand the market

See what others can’t.

Learn more

Want to sell more?

Make it easy for the customer.

One of my very best experiences with an online product search and purchase. The online product selection confirmation set my mind at ease that I would not have to return this product.

Source: BizRate consumer feedback

It’s a very flattering review – and it belongs to one of our clients. But look closely at what the customer is saying: The customer bought because our client made it easy to do and removed any doubt about product selection.


Is that just a one-off comment? No – it’s very typical of the feedback our clients get, and there’s a lot of evidence to support it. Examine the traffic flowing through your own product selection configurators, and you’ll discover a very interest fact: Over 70% of visitors abandon configurators before they ever see a product or a price, so it’s not that they don’t like the product or the price. It’s a fundamental problem in finding a compatible product; in navigating the configurator.


That’s not a great surprise if you look at the information actually needed to purchase a component such as a graphics card or hard drive, and then ask the average, non-technical consumer those questions about their own device. The vast majority can’t answer – we know, we’ve tried it ourselves. Only about 2% can manage it; funnily enough, about the same percentage as the upper end of configurator conversion rates in the industry.


Then look at what happens when our ComponentMatching service is implemented; six times the conversion rate, simply from bypassing the configurator. Why is that? Because we’re avoiding asking the consumer questions they can’t answer – by asking the device directly.




Cross sell

'customers who bought this item also bought…’ becomes ‘and here are other compatible products…’

Much has been made of Amazon’s item-to-item collaborative filtering. If that term doesn’t ring any bells, it’s the ‘customers who bought this item also bought…’ function that has featured so highly in Amazon’s etail strategy. Analysts speculate that the conversion rate on recommendations can be as high as 60% - which might help to explain the phenomenal growth in revenues, quarter after quarter after quarter…


As the analysts acknowledge, part of the secret to recommendations is the accuracy of the targeting. For products such as books or DVDs, previous history and other buyer behaviour is a useful indicator, but consumer IT is rather different. Choice isn’t driven by your favourite actor or author. Choice is a consequence of compatibility. In consumer IT, ‘customers who bought this item also bought…’ becomes ‘Here are other compatible products…’


This is where ComponentMatching comes into the cross-sell. Our service enables you to see where this opportunity arises. You can see it on a macro-level, analysing recent consumer data which then enables you to target campaigns more effectively. And you can apply it on demand, presenting consumers with compatible products in real-time; products guaranteed to work with their devices.



Reduce returns

Eliminate the margin-killer.

Returns are a real dead-cost to the industry. Nobody wins – except maybe your logistics provider. By the time the product is actually returned, the issue has probably also consumed considerable post-sales support, compounding the costs even further. The question is what you do about it: You can improve your product information, you can streamline your support but ultimately you’re just reducing the impact, and hopefully the cost as well.


The only way you can really win is to avoid returns happening in the first place. ComponentMatching eliminates the problem at source. And that’s not just good news for our clients. Consumers like it too:


One of my very best experiences with an online product search and purchase. The online product selection confirmation set my mind at ease that I would not have to return this product.

Source: BizRate consumer feedback

So, not only do you get to reduce returns and avoid support costs. You get to build your reputation too!



Have a great story to tell

..and then let your customers tell it for you

Social media, f-commerce, call it what you will… The ability of the connected world to write its own reviews, good and bad, is a recent but powerful phenomenon. But ultimately, it simply projects what you do as a business: What your customers say about you remains is still a product of how your treat them. Here’s what some of our clients’ customers say about them – publicly and online:

One of my very best experiences with an online product search and purchase. The online product selection confirmation set my mind at ease that I would not have to return this product.

Source: BizRate consumer feedback

Without a doubt the VERY best site for finding the correct product, best price and best service. The scan software makes item selection incredibly easy and accurate. I don't buy memory products for my pc's anywhere else.

Source: BizRate consumer feedback

I am a highly satisfied REPEAT CUSTOMER. I am particularly pleased with your on-line tool that takes all the guess work out of determining my current computer memory configuration and what is the proper memory to buy. This a tremendously useful...

Source: BizRate consumer feedback

The service was great, especially the remote capability to scan my computer and select the right memory component.

Source: BizRate consumer feedback

I will be using them again for memory in my other computer. I also liked the fact they checked my computer and let me know how much memory the computer could take and recommended what was needed

Source: BizRate consumer feedback

I'm not pc-techie - I knew just enough to know how to search for memory based on my system. Loved the quick scan for a perfect match.

Source: BizRate consumer feedback

I have a somewhat odd computer and 4 All Memory has a program that can determine which memory and how much the computer can be loaded with. That was very helpful to me and mainly, besides price, determined why I purchased from them.

Source: BizRate consumer feedback

I found cheaper memory elsewhere, but was confident if for some reason I had to return the memory, I would not have problems. Plus your utility to let me know exactly what type of memory to order was a very BIG help. Very satisfied, and I've already recommended you.

Source: BizRate consumer feedback

This is the best place to order memory for your computer, especially if you are not computer savvy. Their site automatically determines the exact memory your computer uses and it works every time. I have been ordering memory from them since 2004 and have never had a problem. They are wonderful to deal with!

Source: BizRate consumer feedback


Understand the market

See what others can’t.

Six times the conversion rate is a great start, but with ComponentMatching, you can go much further. You will have a unique insight into your visitors that enables you to understand those who didn’t buy. It might be that you don’t cater for their device – in which case you can plug a gap in your product coverage. Or that they didn’t have capacity to accommodate that type of solution, in which case you can consider implementing logic that guides that type of customer to a more appropriate solution. Whatever the reason, you can see an aspect of your customer base that your competitors can’t, and find ways to drive your conversion rate even higher.



Back to Top